I fix what’s broken but don’t rush to change what works. I serve two masters: the people using the product and the company counting on it. Balancing both takes compromise, and keeping an open mind makes all the difference.
My process is all about distilling complexity; when the solution feels simple to me, I know it’ll feel simple to the user.
Typically found driving B2B and B2C 0-1, 1-10 projects using JTBD, HMW, HCD, UxR, and outcome-oriented strategy.
My work spans industries like sustainability, agri-tech, and logistics, where I partner closely with developers, stakeholders, and the people we’re building for to translate insights into impactful, scalable solutions. I’m a natural collaborator and strategic thinker who champions simplicity without losing sight of the bigger vision. I design with a deep respect for both user needs and business goals. I thrive in agile environments, value mentorship, and bring leadership rooted in empathy, experimentation, and purpose.
Open to U.S. remote roles. Eligible for TN visa under USMCA. This does not require employer sponsorship or petition filing. The process is fast and handled directly at the border.
~ Award winning zero carbon water analytics platform for utility-scale treatment plants
At Pani, I brought new features to life, reworked legacy tools, and overhauled the UI to match our rebrand , all while partnering closely with compliance and ops to keep us aligned. The result: more logins, better feature adoption, and less churn from new users expecting a product that matched the promise.
~ Empowering at-home luxury agriculture medicinal device
At Mary, I redesigned the mobile experience and tailored onboarding for hobbyists and pros, which kept early users engaged and active. I also built our in-store 0-1 POS flow, testing it with real shoppers and boosting same-day conversions.
~ First digital procurement software for restaurants and local vendors
At Notch, I designed our first end-to-end vendor ordering flow, built smart tools that helped kitchens save money, and made it easier for chefs to plan with fewer mistakes. I spent time in the field with real users to turn messy offline workflows into intuitive digital ones, ultimately shaping the product story that backed our Series A.